If you are looking to create your own website and/or have your own e-mail accounts, you will need to have a company host it for you.  This is clearly the most cost efficient and reliable option for small businesses.  There are literally hundred's if not thousands of providers out there so choosing a web hosting company can seem confusing.  But for most, just having the ablility to create a simple site of 5-20 pages and having a minimum of 5 e-mail accounts will do the trick.  Also, having an easy to use web site builder that does not require HTML knowledge is a great feature to look for.  With this ability, you do not need to hire expensive web site developers just to get started.
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With all this said, take a look at the plans and offers at Homestead.com, Yahoo Small Business, NetFirms, or 1&1.com.  All have plans that start as low as $10 per month with plans that have a lot of space and traffic for as little as $20 a month.  All have web site builders that do not require HTML expertise.

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Lastly, once you have your web site setup, you can advertise for publishers using banners and links right on your web site.  To do this you must first register as an advertiser and then join affiliate programs that you feel would benefit you and/or your customers.  Click the link below to join LinkShare which will give you a start in the referral business.
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